YHA Hotels are in the process of rolling out digital signage in many of their larger hostels to improve communication and interaction with guests.

The screens are predominately displayed in the reception areas and communicate YHA offers / membership benefits and guest facilities, whilst also promotion excursions that YHA on-sell to guests

Digital Signage Group general Manager Gavin Lipschitz commented: Its early stages but already YHA are starting to see the benefits of this visual means of communication. What started as a few screens in one location is quickly growing.