7 Eleven Award Digital Signage Roll out to Digital Signage Group

After a lengthy worldwide tender 7-Eleven recently awarded the roll out of multiple screens across its network of stores to Digital Signage Group. The Sydney based company has been in the digital signage business for over 7 years and beat off stiff local and international competition to be awarded this multi million dollar contract

This project will see 2-3 screens placed in 7-Eleven stores, with the content largely aimed at driving food and beverage sales in the 7-Eleven Munch Zones.

The smart software used by Digital Signage Group links to the 7-Eleven point of sale system and is smart enough to update content remotely seeing what is selling or sometimes what is not selling and needs promotion. This can be helpful when selling perishable food .If for example not all muffins are sold by afternoon the screens can be displayed a special to promote the muffin this increasing sales and reducing wastage.

Digital Signage Managing Director Andrew McIntosh said when asked about being awarded this large network: I am very proud of our team, we know we are not the largest, nor are we the cheapest but I believe our reputation for delivery, accuracy and service is what earnt us the 5 year account. We excited about this new network and the uses 7-Eleven are finding from our solution.




YHA hostels chooses Digital Signage Group for its Digital Signage needs.

YHA Hotels are in the process of rolling out digital signage in many of their larger hostels to improve communication and interaction with guests.

The screens are predominately displayed in the reception areas and communicate YHA offers / membership benefits and guest facilities, whilst also promotion excursions that YHA on-sell to guests

Digital Signage Group general Manager Gavin Lipschitz commented: Its early stages but already YHA are starting to see the benefits of this visual means of communication. What started as a few screens in one location is quickly growing.




Audience Measurement


Conventional wisdom says that if a campaign delivers the right message to the right people, in the right environment at the right time, success will result. However, determining whether the message and its delivery system has worked or not is rarely easy.

Measuring results often entails poring over sales figures and interviewing viewers/customers both of which can be tedious, time consuming and inaccurate.

An organisation, considering the cost and complexity of a digital signage solution, needs to be assured there is payoff in increased sales, customer experience or both.

Audience measurement solutions provide audience data that can be used to increase the business benefits delivered by digital signage by:

·         Determining the best locations for screens

·         Understanding audience engagement levels

·         Tailoring screen content based on audience characteristics

·         Providing proof of performance metrics for your displays

·         Optimising advertising based on accurate audience measurement data

·         Quantifying ROI and Understanding ROO (Return on Objectives)


Anonymous Video Analytics (AVA) can be added to a digital signage solution to provide a comprehensive suite of audience measurement data.

AVA distinguishes how much attention people “spend/invest” in the digital signage experience. Technically speaking, as someone approaches a monitor, cameras focus in, capturing a digitised impression of the viewer. Actual images are not used, thus keeping data anonymous.

Through those impressions, the technology is able to discern

·         total count of individuals

·         how many people look at the screen, and the peak viewing periods

·         how long a person looks at the screen

·         engagement data such as attention, duration time and number of glances

·         what content people look at the most/longest

·         viewer attributes such as gender and age grouping

Data gathered from AVA empowers businesses to make a host of changes in relatively short order, including

·         optimising placement of the screens for maximum exposure

·         optimising the design and scheduling of the content to better get the messages across

·         optimising the scheduling of content across the day/week as well as the various screens in the network

DSG offers a full digital signage solution suite of products including AVA’s, and can not only design and rollout your digital signage implementation, but also analyse and optimise the effectiveness of digital signage in achieving your objectives.



IGA Oxford St Sydney (Romeos Retail)

DSG is happy to announce Romeos, franchisee at IGA Oxford St, as a customer.

An external front window screen at the Oxford Street (Sydney) store is using our digital signage solution to display specials to passing traffic

Content is supplied by the client based on product lines on special each week for DSG to schedule, and scheduled to run for the relevant 7-day period




Digital Signage Groups affiliate company which focuses on Work Place Digital signage has taken on a new highly experience Manager for its New Zealand business.

Paul Swale has eighteen years experience in health, safety, security, crisis and aviation management.

He has worked globally for Barrick Gold, remotely with Newcrest Mining, before having previously consulted to Mincor, Byrnecut and Aditya Birla in Australia, and in the Middle East with Control Risks.

He comes from a Military and Police background, has an Advanced Diploma in Occupational Health and Safety, is a Security Management Systems Lead Auditor, and a trainer in all facets of Emergency Response and Rescue (including Underground Mine Rescue). He holds an Aerodrome operators qualification and maintains the International Ship and Port Security (ISPS) qualification.

Paul has come to us with a pragmatic approach to work place safety and security, he states “this has been a great opportunity to utilize technology to change the way we communicate, not only in health and safety but in all facets of business. I really believe in this product and everyday come up with new ideas for businesses to communicate to their employees, stakeholders and clients” 




Clever technology provides improvements over traditional means and in some cases provides brings a new range of possibilities.

Digital Signage Group has been helping its associate company Your Work Place to build smart forms of visual communications. With employers looking for better ways to communicate with their staff digital signage is the visual medium that cant be missed. Whether looking for ways to decrease work place incidents or improve product quality the screens are acting a the visual constant reminder to staff. The above sample even keeps staff informed on productivity.





Fairfax Newspapers has  once again turned to Digital Signage Group to help sell more newspapers. Having developed a network for Fairfax some years ago Fairfax has turned to Digital Group again to install further screens.

The screens are most often built into stands and allow Fairfax to instantly update news headline and give them a point of difference at point of sales over their competitors.




7 Eleven is with the assistance of Digital Signage Group growing its network of screens across Australia. Screens are mostly place in the quick food area or Munch Zones as 7 Eleven refers to them and are being used to boost the sale of food related products.





Australia's leading Hotel chain The Accor Group has teamed up with Australia's leading digital signage provider Digital Signage Group to install screens in its Foyers and lobbies.

After a competitive tender process DSG won the work and has installed screens across Novotel, Pullman, All Seasons and Ibis hotels.

Hotel managers can update screens via the DSG web interface and communicate anything from bar and menu specials to exchange rates and duty manager details. Accor head office use this visual communication tool to tell its guests about sponsorships, loyalty programs and more.