7 Eleven is with the assistance of Digital Signage Group growing its network of screens across Australia. Screens are mostly placed in the quick food area or Munch Zones as 7 Eleven refers to them and are being used to boost the sale of food related products. From Slurpies to sandwiches, donuts to drinks the screens enhance the product promotions.
216 stores across the Eastern Sea Board (111 stores in Victoria, 46 in NSW and 79 in Qld) have received the new technology and 7 Eleven commented:
We thank Digital Signage Group for their assistance, flexibility and support through our Refurb program. Here's to many more...
Digital Signage Group supplies its digital signage solution to a wide range of retail clients all with their own needs and desired outcomes.
Billabong has used Digital Signage Group to help them communicate with their in store shoppers.
The screens have a multiple purposes and each screen its located in a diffrent zone of the store. i.e The screen in the female section only displays female clothing and female athletes aimed at engaging and encouraging purchases to this target demographic. The DSG solution allows each screen to be targeted giving maximum return on investment.
Accor Hotel Group
Australia's leading Hotel chain The Accor Group has teamed up with Australia's leading digital signage provider Digital Signage Group to install screens in its Foyers and lobbies.
After a competitive tender process DSG won the work and has installed screens across Novotel, Pullman, All Seasons and Ibis hotels.
Hotel managers can update screens via the DSG web interface and communicate anything from bar and menu specials to exchange rates and duty manager details. Accor head office use this visual communication tool to tell its guests about sponsorships, loyalty programs and more.
Liquor TV is a network of screens located in bottle shops across Australia. Brands are using this medium to reinforce their out of home marketing activities and remind shoppers of their selling pionts whilst retailers are using the screens to get shoppers to join their loyalty program or inform them of upcoming events like wine tastings.
To see more of this network go to: http://liquortv.com.au/
If you're a real estate agent and still printing posters for your shop window only to have the property sold or de-listed and repeat the process then maybe you should be talking to REDS (Real Estate Digital Signage) The solution that is not only more eye catching it allows people to see more of the homes via multiple images. This affiliate company is providing solutions to NZ Real Estate agents that are increasing listings for no more than the agents current printing costs.
Looking for a better way to communicate with staff of many different origins Fulton Hogan has taken on the services of DSG affiliate Your work Place to visually communicate with staff. Screens are located in receptions, lunch rooms and work depots and carry messages such as staff profiles, safety reminders, performance targets and more.
Fairfax Newspapers has once again turned to Digital Signage Group to help sell more newspapers. Having developed a network for Fairfax some years ago Fairfax has turned to Digital Group again to install further screens. Mostly often built into stands the screens allow Fairfax to instantly update news headlines & give them a point of difference at point of sale over their competitors.
Look out for them at your nearest newsagent.
Your Work Place
Your Work Place is an affiliate of the the Digital Signage Group and has operations in Australia and New Zealand. The core focus of this business is work place communications. From mines to warehouses, construction sites to assembly lines employers have been turning to Your Work Place for a better way to communicate with employees. With intranets not being accessed and company emails not being read this visual constant reminder is getting the message through.
Digital Signage Group has become the exclusive supplier of digital signage to Lobby Media in New Zealand. This business has followed the sucess of similar network in the US and Australia by installating screens in large office lobbies. The screens are positioned near the lift and carry news, sport and weather details along with advertising from leading brands trageting this valuable AB demographic.
The Cycle Network is a network of screens in leading bike shops across Australia. Retailers are using the screens to tell local riders about upcoming rides along with informing them of their bike service offerings. One shop commented. The screens allow us to communicate multiple messages in one footprint and have eliminated all the poster clutter we use to have.
Following on from the success of this style of network In Australia DSG has supplied its hardware, software and support services to Media Eye who place screen in advertising agencies. The screens display media news along with advertising from Media owners.
One media owner commented: We use the network constantly as it provides us with the ability to remind agencies that book our media of our offering day in and day out.